Virtual workshop · Thu, Nov 19 · 12–4 PM ET
Turn one-off shoots into yearlong clients.
Four live hours on turning the clients you already have into monthly retainers — how to position them, scope them, price them and sell the year.
The workshop
Most photographers are one campaign away from a quiet month. The ones with steady years have two or three brands that pay them every month to keep the work coming. The Retainer Method is four hours on how to build that: the positioning, the scope, the price and the pitch.
Date
Thursday, November 19
Format
Live & virtual
Length
Six sessions, four hours
Ticket
$30
Admit one
Live & virtual
The Retainer Method
Thursday, November 19 · 12–4 PM ET
Paul Weaver
The Retainer Method Virtual Workshop
$30
Thursday, November 19 · 12–4 PM ET
Live & virtual · 7-day replay included
You'll Learn
Four live hours with Paul Weaver on turning one-off clients into monthly retainers — how to position them, scope them, price them and sell the year.
Details
Date
Thursday, November 19, 2026
Time
12:00–4:00 PM Eastern
Format
Live and virtual, with Q&A
Curriculum
Replay
Full recording for seven days
Questions before you book? Ask Paul
Replay included with every ticket.
Live & virtual
Thursday, November 19 · 12:00–4:00 PM ET
Workshop Agenda
Live — Thu, Nov 19
12:00–12:30 PM
Positioning for predictability
Move from selling isolated shoots to solving an ongoing need. We’ll define the retainer in plain terms, show why it makes your income predictable, and walk through the six P’s that make it work: positioning, portfolio, pitching, pricing, production and partner.
12:30–1:00 PM
Curating for continuity
Shape your portfolio around ongoing work instead of one-off wins. We’ll structure case studies that show lasting value and look at why some clients stay while others leave.
1:00–1:15 PM
Break
Fifteen minutes to step away and refill.
1:15–2:15 PM
Landing the yearlong client
A simple, step-by-step path to find, approach and win your next ongoing client, including how to bring it up without sounding pushy.
2:15–3:00 PM
Designing the retainer
Define a clear monthly scope that protects the work and your time. We’ll structure deliverables, production rhythms, usage and boundaries, and show how steady clients let you lock in a consistent crew.
3:00–3:15 PM
Break
Fifteen minutes to reset before the final hour.
3:15–3:45 PM
Growing the partnership
How renewals work, what makes clients say yes again, and how to expand scope over time, plus when it’s right to let a client go.
3:45–4:00 PM
Your plan and live Q&A
Work backward from your income goal to the number of clients you need, then bring your own situation to Paul.
Replay
Can’t make it live? Every ticket includes a 7-day replay.
The shift
Same work, two different years. One swings month to month. The other builds.
Without retainers
Booked one month, quiet the next
With retainers
Each retainer raises the floor
Your host
I’ve spent my career photographing health, wellness and fitness brands. For years I chased the next shoot. What changed my business was the clients who kept me on, month after month.
These four hours are everything I’d teach you if we sat down for an afternoon.
founder, The Freelance Photographer
Clients include
Prada Beauty · Garmin · Zulu Athletic · Goop · RSYE · Hilton Hotels · Olipop · Celsius · F45
Questions
Before you RSVP
Who is it for?
Photographers who want to turn the clients they already have into monthly retainers. It’s built for freelancers with a few good clients who are tired of starting from zero every month.
What will we cover?
Five sessions over four hours: positioning, scope, price and the pitch. You’ll learn how to frame a retainer, decide what it includes, put a number on it and ask for the year.
Where does it happen?
It’s live and virtual, so you can join from anywhere. You’ll get the link to join after you book.
What time is it where I am?
It runs 12:00–4:00 PM Eastern on Thursday, November 19. That’s 9:00 AM–1:00 PM Pacific and 5:00–9:00 PM in London.
Is there a break?
Yes, there’s a 20-minute break at 2:00 PM ET.
Can I ask Paul questions?
Yes. There’s live Q&A with Paul during the workshop, so bring the client you’re thinking about.
What if I can’t make it live?
Every ticket includes the full recording for seven days. Watch it whenever suits you that week.
Can I get a refund?
All sales are final, so there are no refunds. If you can’t make the live session, the 7-day replay is included with your ticket.
Admit one
Live & virtual
The Retainer Method
Thursday, November 19 · 12–4 PM ET
Paul Weaver
The Retainer Method Virtual Workshop
$30
Thursday, November 19 · 12–4 PM ET
Live & virtual · 7-day replay included
You'll Learn
Four live hours with Paul Weaver on turning one-off clients into monthly retainers — how to position them, scope them, price them and sell the year.
Details
Date
Thursday, November 19, 2026
Time
12:00–4:00 PM Eastern
Format
Live and virtual, with Q&A
Curriculum
Replay
Full recording for seven days
Questions before you book? Ask Paul
Replay included with every ticket.
