Photography Business / Live Workshop

Book the year,
not the shoot.

Book the year,
not the shoot.

Book the year,
not the shoot.

Build a photography service around long-term visual direction, yearlong brand partnerships, and predictable monthly revenue.

Explore the workshop

From vendor to creative partner

01 / 05

The Retainer Studio

Online workshop

Spring 2026

Menu

The premise

Stop reselling your calendar one shoot at a time.

Stop reselling your calendar one shoot at a time.

Stop reselling your calendar one shoot at a time.

Brands rarely need one good image. They need a visual direction they can build on—month after month, across launches, channels, and changing business priorities.

This workshop shows you how to package that continuity as a premium photography retainer: a clear offer, a sustainable scope, and a sales process that positions you as an ongoing creative partner rather than a one-off production expense.

Not more projects.
Better partnerships.

Five sessions / Four hours

From one-off work to yearlong partnerships

From one-off work to yearlong partnerships

From one-off work to yearlong partnerships

Positioning the partnership

Identify the recurring visual problem you are uniquely positioned to solve—and the brands most likely to value it.

Live online / Spring 2026

9:30 AM

Positioning the partnership

Positioning the partnership

Move from selling isolated shoots to solving an ongoing visual need. We’ll identify the brands, problems, and points of view that make a yearlong partnership feel inevitable.

9:30 AM

Designing the retainer

Designing the retainer

Define a clear monthly scope that protects the work and your time. We’ll structure deliverables, production rhythms, usage, boundaries, and the right level of access.

10:15 AM

Pricing for continuity

Pricing for continuity

Price the value of consistent creative direction—not a discounted bundle of shoots. We’ll model capacity, margin, production costs, and monthly recurring revenue.

11:05 AM

Selling the year

Selling the year

Turn your visual point of view into a business case. We’ll build the conversation, proposal, and proof that help a brand commit to twelve months instead of one campaign.

12:00 PM

Growing the account

Growing the account

Create a working rhythm that improves the brand and deepens trust over time. Learn how to report value, renew early, expand scope, and build referrals from the partnership.

12:50 PM

The Retainer Studio

Live / Online

Workshop ticket

Spring 2026

The Retainer Studio

The Retainer Studio

Build yearlong brand partnerships.

$30

One workshop seat

Live attendance + seven-day replay

Single payment

Date

Spring 2026

Format

Live online

Schedule

9:30 AM–1:30 PM

Curriculum

Four hours / Five sessions

Included with your ticket

—

Retainer pricing calculator

—

Scope and proposal templates

—

Sales conversation guide

—

Seven days of recording access

Questions before joining?

View workshop details

A better client model

01

Sell continuity, not deliverables

Sell continuity, not deliverables

02

Price the value of consistency

Price the value of consistency

03

Protect scope and creative energy

Protect scope and creative energy

04

Grow the relationship before the workload

Grow the relationship before the workload

The business model

Monthly revenue that stacks—and compounds.

Monthly revenue that stacks—and compounds.

Monthly revenue that stacks—and compounds.

One-off projects reset the sales cycle every month. Retainers let each new relationship add to a dependable base, so your attention moves from finding the next job to making the current partnership more valuable.

Before

The freelance rollercoaster

The freelance rollercoaster

One-off projects

Jan

Apr

Jul

Oct

Dec

Booked

Searching

Deliver. Invoice. Start the sales cycle again.

After

The retainer stack

The retainer stack

Recurring partnerships

Partner 03

+$2.5k / mo

Partner 02

+$4k / mo

Partner 01

+$3.5k / mo

Recurring base

$10k / month

Each partnership adds to what is already working.

Retainer calculator

Model your recurring base.

Model your recurring base.

Model your recurring base.

Start with the monthly value of one shoot, choose how the client is invoiced, then see what happens as ongoing partnerships begin to stack.

Monthly shoot price

$

2500

The value delivered to one brand each month.

Billing rhythm

Monthly

Quarterly

Quarterly billing collects three months of work in advance.

Active retainers

−

3

+

Model between one and five ongoing brand partnerships.

Monthly invoicing

$2,500 / invoice

Partner 03

$2,500 / mo

Partner 02

$2,500 / mo

Partner 01

$2,500 / mo

Monthly recurring base

$7,500

$7,500

Annualized revenue

$90,000

Client invoices

12 / year

A simple revenue model before production costs, taxes, and project-specific expenses.

Consistency creates recognition.

The long view

A retainer gives the visual direction room to become more distinctive with every brief, rather than starting from zero each time.

What you leave with

One retainer offer,
ready to sell.

One retainer offer,
ready to sell.

One retainer offer,
ready to sell.

You’ll leave with a defined yearlong photography offer, a pricing model grounded in your capacity, and a proposal structure you can take into your next brand conversation.

A creative partnership, built to deepen over time.

01

A clearly positioned retainer offer

02

A sustainable monthly scope

03

A pricing and revenue model

04

A proposal and sales framework

The Retainer Studio

Live / Online

Workshop ticket

Spring 2026

The Retainer Studio

The Retainer Studio

Build yearlong brand partnerships.

$30

One workshop seat

Live attendance + seven-day replay

Single payment

Date

Spring 2026

Format

Live online

Schedule

9:30 AM–1:30 PM

Curriculum

Four hours / Five sessions

Included with your ticket

—

Retainer pricing calculator

—

Scope and proposal templates

—

Sales conversation guide

—

Seven days of recording access

Questions before joining?

View workshop details

The details

Built for photographers ready for more continuity.

Built for photographers ready for more continuity.

Built for photographers ready for more continuity.

Who it’s for

Established photographers and small creative studios who do strong brand work but are tired of rebuilding their pipeline after every project.

How it works

Five live, focused sessions with practical exercises and room for discussion. Bring a past client, an active lead, or a brand you would like to work with for a year.

What’s included

Four hours of live teaching, a retainer calculator, scope and proposal templates, a sales conversation guide, and seven days of access to the recording.

Spring 2026 / Online

Build the partnership.
Keep making the work.

Build the partnership.
Keep making the work.

Build the partnership.
Keep making the work.

Reserve your place

The Retainer Studio

Build a steadier
creative practice.

Build a steadier
creative practice.

Build a steadier
creative practice.

Build a steadier
creative practice.

A live workshop for photographers ready to turn strong one-off work into lasting brand partnerships.

Workshop

Live online / Spring 2026

Follow

Instagram / YouTube

Based

Available worldwide

The Retainer Studio

The Retainer Studio

The Retainer Studio

The Retainer Studio

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