WORKSHOP TICKET
EDITION 01 / 2026
The Retainer Studio
A live online workshop on building yearlong brand retainers.
$30
USD · ONE SEAT
One workshop seat
LIVE ATTENDANCE + SEVEN-DAY REPLAY
Secure checkout. Confirmation and calendar invite arrive by email.
Thursday, November 19, 2026
12:00–4:00 PM Eastern
Live online, with open Q&A after each session
Five sessions across four hours
Full recording, available for seven days
INCLUDED WITH YOUR TICKET
Live attendance across all five sessions
Retainer pricing calculator
Scope and proposal templates
Sales conversation guide
Seven days of recording access
REPLAY & REFUNDS
Can’t attend live? Every ticket includes the full recording, available for seven days after the event, so you can revisit each session at your own pace.
Tickets are refundable up to seven days before the workshop. After that, your seat can be transferred to someone else.
Questions before joining? Write to us
All times Eastern.
FIVE SESSIONS / FOUR HOURS
From one-off work to yearlong partnerships
Positioning the partnership
Positioning the partnership
Move beyond individual projects and learn how to position yourself as an ongoing creative partner. We’ll identify the brands, business needs, and opportunities that make long-term partnerships valuable, and how to communicate that value to prospective clients.
12:00 PM
Designing the retainer
Build a clear monthly scope that works for both you and your client. We’ll structure deliverables, production schedules, usage rights, communication expectations, and boundaries to create an offer that’s valuable to brands and sustainable for your business.
12:45 PM
Pricing for continuity
Learn how to price ongoing creative partnerships without simply discounting your day rate. We’ll break down production costs, capacity, profit margins, and recurring revenue to help you establish monthly fees that make financial sense.
1:35 PM
Selling the year
Learn how to turn your creative services into a compelling business proposition. We’ll cover how to initiate conversations, present your retainer offer, navigate objections, and give brands a clear reason to commit to an ongoing partnership.
2:30 PM
Growing the account
Learn how to turn a signed retainer into a lasting client relationship. We’ll cover how to manage expectations, demonstrate your value, renew agreements, expand your scope, and create opportunities for additional work and referrals.
3:20 PM