Core Curriculum


The Freelance Photographer Summit

Get instant access to 60+ course lessons that cover every aspect of running a freelance photography business.

Core Curriculum


Learn Every Piece of This Business

Get instant access to 60+ course lessons that cover every aspect of running a freelance photography business.

Featured

Photographers Are the Authors of Brands

Art Direction

Photographers Are the Authors of Brands

Art Direction

Photographers Are the Authors of Brands

Art Direction

Developing a Brand's Image

An interview with commercial photographer Aaron Feld

Developing a Brand's Image

An interview with commercial photographer Aaron Feld

Developing a Brand's Image

An interview with commercial photographer Aaron Feld

Pricing Myths

Don't Make These 5 Mistakes

Pricing Myths

Don't Make These 5 Mistakes

Pricing Myths

Don't Make These 5 Mistakes

Navigating Client RAW File Requests

Should You? Or Should You Not?

Navigating Client RAW File Requests

Should You? Or Should You Not?

Navigating Client RAW File Requests

Should You? Or Should You Not?

Unorthodox Styling

Interview

Unorthodox Styling

Interview

Unorthodox Styling

Interview

#1 Tip to Create Better Pitches

As a freelance photographer or videographer

#1 Tip to Create Better Pitches

As a freelance photographer or videographer

#1 Tip to Create Better Pitches

As a freelance photographer or videographer

Why You Shouldn't Watermark Your Image

Don’t let anything get in the way of your work

Why You Shouldn't Watermark Your Image

Don’t let anything get in the way of your work

Why You Shouldn't Watermark Your Image

Don’t let anything get in the way of your work

Good Qualities: What Brands Are Looking For

Increase your odds of getting booked

Good Qualities: What Brands Are Looking For

Increase your odds of getting booked

Good Qualities: What Brands Are Looking For

Increase your odds of getting booked

Running Your Business as a "Self-Agency"

Break the “solo freelancer” ceiling

Running Your Business as a "Self-Agency"

Break the “solo freelancer” ceiling

Running Your Business as a "Self-Agency"

Break the “solo freelancer” ceiling

5 Steps to Getting Paid for Spec Work

Stop wasting time and start converting

5 Steps to Getting Paid for Spec Work

Stop wasting time and start converting

5 Steps to Getting Paid for Spec Work

Stop wasting time and start converting

Instant Access

Step-By-Step

Monthly Comittment

Memberships

Memberships

The investment is intentionally accessible relative to the work you’ll create, the clients you’ll attract, and the rates you’ll earn. Access to Accelerator is offered only during select enrollment periods throughout the year. These moments are intentional: a way to protect the quality of the experience, the strength of the community, and the level of focus each member receives.

Accelerator

$99/mo

Step-by-step curriculum that walks you through the entire methodology behind The Freelance Photographer®.

Access to Exclusive Courses

TFP Toolkit that includes all of the Templates, Documentation, Scripts, and Processes for growing and managing your photography/video business

Community portal that connects you with a group of passionate, driven, high-potential photographers.

Networking 1-1 with others in our app

Accelerator + Pro Coaching

$249/mo

Everything in the Accelerator plus

Two virtual group coaching calls per month
including:

  • Hands-on live workshops

  • Portfolio Reviews

  • Mentorship sessions

  • Guest expert panels

  • Roundtables

  • Reviews of coursework

Personalized Portfolio Review

Coaching and mentorship from The Freelance Photographer team M-F. Our portal allows you to get help when you need it most and the team is always here to support you.

“Since joining the program, I have gone from 2 clients to 10 clients. Before joining, my average invoice was close to $3,000. Now, my average has raised to $5,000, with a few of my invoices in the last 6 months reaching 5 figures!

The difference in my business is night and day--I feel empowered now, and that has translated my confidence to potential clients, and the energy and work just keeps flowing!”

Kirsten Nicole

@knicolephoto

Specializing in colorful and clean lines for innovative beauty brands 🌸 Utah based, working with clients nationwide

Specializing in colorful and clean lines for innovative beauty brands 🌸 Utah based, working with clients nationwide

Specializing in colorful and clean lines for innovative beauty brands 🌸 Utah based, working with clients nationwide

01

Positioning

Positioning allows you to carve out your own lane in the freelance industry. We'll take you step-by-step through developing messaging that speaks to your target clientele, allows for you to charge premium rates, and sets you apart from other photographers.

3 Sections

15 Lessons

9hr 37m

02

Portfolio

Design a well-thought-out portfolio that does the heavy lifting for you. We'll help you understand all of the necessary components to include and perfect on your website and social media channels so that brand decision-makers can quickly understand that you'd be a good fit for their projects.

4 Sections

19 Lessons

10hr 33m

TFP IRL WORKSHOP

TFP IRL WORKSHOP

03

Pitching

Pitching can be light and fun. We'll show you strategies that allow you to showcase the value you provide to brands and charge premium rates for your services. Get ready to fall in the love the process of landing new clients.

7 Sections

29 Lessons

15hr 7m

04

Pricing

Our approach to pricing involves tailoring your rates to the project at hand. We do this by providing our members with overall benchmarks, and then helping them craft bids based on their skill level, comparable references within our client portal, and the unique scope of the projects. We also help you implement proven upsell strategies to unlock bigger profits.

3 Sections

14 Lessons

13hr 1m

05

Production

We'll help you navigate everything that happens after you book a project. Learn the best industry practices for talent scouting, location scouting, hiring contractors, getting insurance, charging fees, managing schedules, overcoming conflicts, and even asset delivery.

2 Sections

5 Lessons

3hr 1m

06

Partner

Everything we do is focused on long-term relationships. We've designed an end-to-end client experience you can steal for your own business to seamlessly transition your favorite one-off clients into retainers that pay you monthly or quarterly for consistent content and campaigns.

2 Sections

14 Lessons

9hr 28m

Community

Build a Network Around You

Our program puts community at the center. Our members can post threads asking for help, direct message other members (or start a group chat right in our portal), and talk through ideas together on our Group Strategy Calls.

Get Advice

Connect with 200+ Peers

Explore Countless Threads


Meet friends, build a network, and get professional support from your peers.

During the work week, we communicate as a community, ask questions, solve problems, and support each other in four different community pulse spaces. This is the kind of community that never misses a beat in lifting you up when you're down or congratulating you on your most recent success. 'Community over competition' isn't just a saying to us; it's the fundamental principle of our program.

Get Feedback on Projects

A second, third, or fourth set of eyes?

Strategize with Peers Who Get It

Need help figuring out what direction to go?

Celebrate and Debrief the Wins

Dive into the results.

Get Advice

Connect with 200+ Peers

Explore Countless Threads


A community shaped by contribution, transparency, and shared growth.

During the work week, we communicate as a community, ask questions, solve problems, and support each other in four different community pulse spaces. This is the kind of community that never misses a beat in lifting you up when you're down or congratulating you on your most recent success. 'Community over competition' isn't just a saying to us; it's the fundamental principle of our program.

“What sets this program apart is its systematic approach to transforming artistic passion into a viable business venture.

Within six months of the program, I experienced a notable surge in paid creative opportunities, securing a nine-month retainer with a new client for ongoing social media content and specialized shoots, alongside landing my first high-value project exceeding the 5K mark for a discerning client within my niche.”

Chaz

@chazand.co

Costa Rica and Montreal-Based Portrait & Lifestyle Photographer

Costa Rica and Montreal-Based Portrait & Lifestyle Photographer

Costa Rica and Montreal-Based Portrait & Lifestyle Photographer

Templates & More

40+ Job-Ready Resources

Never Start from A Blank Page


A Toolkit of The (Improved) Essentials

We never want you to start from a blank screen (unless you want to). Get access to every tool you can think of including contract templates, email scripts, income projection planners, production guides, proposal decks, discovery call outlines, and much more.

Community Over Competition

Running a freelance business can be lonely.

Hands down, the best way to learn is to see it happening in real-time. This is that group for you. It’s like a being on a team with shared goals and values, and it feels awesome.

Real freelancers,
transformational journeys.

Hear from current and past members

Our Membership

You don't need to have it all figured out to belong here.

Join, go at your own speed, connect with like-minded freelancers, and take advantage of our tools, trainings, and resources.

All Housed Within Our Private Portal

When you join, you'll be invited to create an account in our client portal. This is where you'll get access to RSVP for future events, post and comment in the community forums, direct message us and your peers, and go through all the tools and trainings.

"Through the program I gained a lot of knowledge on the business side of freelancing. It has helped me feel more confident when it comes to pitching my services and selling myself. I feel like I have gained invaluable knowledge as to how I should be running my business, working with clients, pricing my services and gaining more clients.


I am now primarily work in the outdoor brand niche and have been able to solidify two retainer clients. This has been huge for my financially stability."

Ian MacFadyen

@ianfilmed

Denver Based Photographer + Videographer Working With Outdoor Brands

Denver Based Photographer + Videographer Working With Outdoor Brands

Denver Based Photographer + Videographer Working With Outdoor Brands

Featured Members

Current and Alumni

  • Nolwen Cinfuentes

    Los Angeles, CA

  • John Fornander

    Marbella, Spain

  • Carlos Montelara

    New York, NY

  • Jaci Peña

    Miami, FL

  • David Yoo

    Los Angeles, CA

  • Beth Squire

    London, UK

  • Summer Hughes

    Vancouver, WA

  • Erin Beutel

    Ohio

  • Jennifer Arce

    Miami, FL

  • Kirsten Leslie

    Salt Lake City, UT

  • Andrew Stone

    Minnesota

  • Shelley Alingas

    Tokyo

Founded by Paul Weaver

After working with over 100 brands as a freelance photographer and videographer, Paul set out to build a platform for helping other freelancers build sustainable, long-term businesses.

Instant Access

Step-By-Step

Monthly Comittment

Memberships

Memberships

The investment is intentionally accessible relative to the work you’ll create, the clients you’ll attract, and the rates you’ll earn. Access to Accelerator is offered only during select enrollment periods throughout the year. These moments are intentional: a way to protect the quality of the experience, the strength of the community, and the level of focus each member receives.

Accelerator

$99/mo

Step-by-step curriculum that walks you through the entire methodology behind The Freelance Photographer®.

Access to Exclusive Courses

TFP Toolkit that includes all of the Templates, Documentation, Scripts, and Processes for growing and managing your photography/video business

Community portal that connects you with a group of passionate, driven, high-potential photographers.

Networking 1-1 with others in our app

Accelerator + Pro Coaching

$249/mo

Everything in the Accelerator plus

Two virtual group coaching calls per month
including:

  • Hands-on live workshops

  • Portfolio Reviews

  • Mentorship sessions

  • Guest expert panels

  • Roundtables

  • Reviews of coursework

Coaching and mentorship from The Freelance Photographer team M-F. Our portal allows you to get help when you need it most and the team is always here to support you.

Next Steps

Step 1

Enroll and Become
a Member

Step 1

Enroll and Become
a Member

Step 2

Onboarding Course
& Member Agreement

Step 2

Onboarding Course
& Member Agreement

Step 3

Get Access to Our
Private Portal

Step 3

Get Access to Our
Private Portal

Compare Tiers

Growth

Growth

VIP

VIP

Access

Access

12 Months Access to The Freelance Photographer® Private Group Coaching, Calls, Community, and Curriculum.

Community Access

Community Access

Connect with like-minded freelancers that are also applying our strategies, framework, and tools to their businesses.

Step-by-Step Framework

Step-by-Step Framework

Our library features over 50 hours of advanced training videos that guide you through the complete methodology behind The Freelance Photographer®.

Two Live Virtual Events

Two Live Virtual Events

Hands-on training workshops, group coaching calls, guest experts, roundtables, reviews of coursework, and more.

TFP Toolkit

TFP Toolkit

Templates, scripts, and processes for growing and managing your photography/video business.

DM Hotline to Paul

DM Hotline to Paul

Direct DM hotline to Paul that allows you to get confidential support outside of the group spaces ($500/mo value).

Feedback from Paul

Feedback from Paul

Whether it's a contract you want second eyes on or a proposal you're about to send off, you can receive direct feedback Monday-Friday during business hours.

Quarterly Check-In Calls with Paul

Quarterly Check-In Calls with Paul

These 4 calls are designed to help you set goals, stay on track, and receive accountability ($2,000 value).

Frequently Asked Questions

Who is TFP Accelerator designed for?

TFP Accelerator is built for aspiring and working brand, commercial, and freelance photographers who want to build a sustainable client-based business.

If your goal is to work with brands, agencies, or commercial clients, this program is designed for you.

How do I know if TFP Accelerator is a good fit for me?

You will thrive inside the Accelerator if you want structure, proven systems, and a clear roadmap for consistently landing paid brand work.

Whether you are just getting started or already shooting commercially, the program helps you level up your business with strategies used by working commercial photographers today.

What is the difference between the Accelerator and Accelerator + Coaching?

Accelerator:
Self-guided, on-demand curriculum that teaches you the full system for building a commercial photography business.

Accelerator + Coaching:
Everything inside the Accelerator plus live coaching calls with Paul, guest sessions with industry experts, hot seats, and personalized support that helps you implement faster and with more confidence.

What happens on the live coaching calls?

The live sessions cover advanced business strategy, portfolio reviews, marketing deep dives, and conversations with brand decision makers and industry leaders.

Members can ask questions, get clarity on their next steps, and receive direct support from Paul.

Which tier should I choose?

Choose Accelerator if you prefer to learn independently at your own pace.


Choose Accelerator + Coaching if you want guidance, accountability, and access to high-level conversations that help shorten your learning curve.

What if I do not have a niche yet?

That is completely normal. We help you clarify your niche, refine your portfolio, and position your offerings so you can start attracting the right commercial clients, even if you are early in your journey.

Who is TFP Accelerator designed for?

TFP Accelerator is built for aspiring and working brand, commercial, and freelance photographers who want to build a sustainable client-based business.

If your goal is to work with brands, agencies, or commercial clients, this program is designed for you.

How do I know if TFP Accelerator is a good fit for me?

You will thrive inside the Accelerator if you want structure, proven systems, and a clear roadmap for consistently landing paid brand work.

Whether you are just getting started or already shooting commercially, the program helps you level up your business with strategies used by working commercial photographers today.

What is the difference between the Accelerator and Accelerator + Coaching?

Accelerator:
Self-guided, on-demand curriculum that teaches you the full system for building a commercial photography business.

Accelerator + Coaching:
Everything inside the Accelerator plus live coaching calls with Paul, guest sessions with industry experts, hot seats, and personalized support that helps you implement faster and with more confidence.

What happens on the live coaching calls?

The live sessions cover advanced business strategy, portfolio reviews, marketing deep dives, and conversations with brand decision makers and industry leaders.

Members can ask questions, get clarity on their next steps, and receive direct support from Paul.

Which tier should I choose?

Choose Accelerator if you prefer to learn independently at your own pace.


Choose Accelerator + Coaching if you want guidance, accountability, and access to high-level conversations that help shorten your learning curve.

What if I do not have a niche yet?

That is completely normal. We help you clarify your niche, refine your portfolio, and position your offerings so you can start attracting the right commercial clients, even if you are early in your journey.

Who is TFP Accelerator designed for?

TFP Accelerator is built for aspiring and working brand, commercial, and freelance photographers who want to build a sustainable client-based business.

If your goal is to work with brands, agencies, or commercial clients, this program is designed for you.

How do I know if TFP Accelerator is a good fit for me?

You will thrive inside the Accelerator if you want structure, proven systems, and a clear roadmap for consistently landing paid brand work.

Whether you are just getting started or already shooting commercially, the program helps you level up your business with strategies used by working commercial photographers today.

What is the difference between the Accelerator and Accelerator + Coaching?

Accelerator:
Self-guided, on-demand curriculum that teaches you the full system for building a commercial photography business.

Accelerator + Coaching:
Everything inside the Accelerator plus live coaching calls with Paul, guest sessions with industry experts, hot seats, and personalized support that helps you implement faster and with more confidence.

What happens on the live coaching calls?

The live sessions cover advanced business strategy, portfolio reviews, marketing deep dives, and conversations with brand decision makers and industry leaders.

Members can ask questions, get clarity on their next steps, and receive direct support from Paul.

Which tier should I choose?

Choose Accelerator if you prefer to learn independently at your own pace.


Choose Accelerator + Coaching if you want guidance, accountability, and access to high-level conversations that help shorten your learning curve.

What if I do not have a niche yet?

That is completely normal. We help you clarify your niche, refine your portfolio, and position your offerings so you can start attracting the right commercial clients, even if you are early in your journey.

I am not based in the United States. Will this work for me?

Yes. The systems, strategies, and client acquisition methods inside the program work globally. We have international members who are building commercial photography businesses in their own markets and online.

How much time is required each week?

The Accelerator + Coaching Tier is designed to fit into a working photographer’s schedule. Most members spend 2 to 3 hours per week going through lessons and implementing what they learn. Coaching calls typically run 60 to 90 minutes.

When do I get access to the program portal?

You receive access immediately. Once you sign up, you can get started with the full Accelerator curriculum and view the upcoming call schedule if you join the coaching tier.

Am I able to upgrade my membership later?

Yes. You can upgrade from Accelerator to Accelerator + Coaching at any time. Your pricing will be prorated so you keep the value of what you have already paid.

What are the payment options?

We offer monthly subscriptions for both tiers along with discounted annual plans. When you pay in full for 12 months, you unlock exclusive annual bonuses and additional savings.

Are there refunds?

Because this program includes immediate digital access and, in the coaching tier, access to live events, refunds are not offered. We are confident that if you show up and take action, the program will give you everything you need to grow a profitable commercial photography business.

I am not based in the United States. Will this work for me?

Yes. The systems, strategies, and client acquisition methods inside the program work globally. We have international members who are building commercial photography businesses in their own markets and online.

How much time is required each week?

The Accelerator + Coaching Tier is designed to fit into a working photographer’s schedule. Most members spend 2 to 3 hours per week going through lessons and implementing what they learn. Coaching calls typically run 60 to 90 minutes.

When do I get access to the program portal?

You receive access immediately. Once you sign up, you can get started with the full Accelerator curriculum and view the upcoming call schedule if you join the coaching tier.

Am I able to upgrade my membership later?

Yes. You can upgrade from Accelerator to Accelerator + Coaching at any time. Your pricing will be prorated so you keep the value of what you have already paid.

What are the payment options?

We offer monthly subscriptions for both tiers along with discounted annual plans. When you pay in full for 12 months, you unlock exclusive annual bonuses and additional savings.

Are there refunds?

Because this program includes immediate digital access and, in the coaching tier, access to live events, refunds are not offered. We are confident that if you show up and take action, the program will give you everything you need to grow a profitable commercial photography business.

I am not based in the United States. Will this work for me?

Yes. The systems, strategies, and client acquisition methods inside the program work globally. We have international members who are building commercial photography businesses in their own markets and online.

How much time is required each week?

The Accelerator + Coaching Tier is designed to fit into a working photographer’s schedule. Most members spend 2 to 3 hours per week going through lessons and implementing what they learn. Coaching calls typically run 60 to 90 minutes.

When do I get access to the program portal?

You receive access immediately. Once you sign up, you can get started with the full Accelerator curriculum and view the upcoming call schedule if you join the coaching tier.

Am I able to upgrade my membership later?

Yes. You can upgrade from Accelerator to Accelerator + Coaching at any time. Your pricing will be prorated so you keep the value of what you have already paid.

What are the payment options?

We offer monthly subscriptions for both tiers along with discounted annual plans. When you pay in full for 12 months, you unlock exclusive annual bonuses and additional savings.

Are there refunds?

Because this program includes immediate digital access and, in the coaching tier, access to live events, refunds are not offered. We are confident that if you show up and take action, the program will give you everything you need to grow a profitable commercial photography business.

Upcoming Events

Disclaimer

All sales are final.


We love this program and stand behind the quality of the training, support, and tools. Because of the instant access nature of this online program, there are no refunds available under any circumstances. Please make sure you’re making a well-informed decision.


The information presented on this website is solely for information purposes. We do not provide legal, financial, or other professional advice through this website and we are not responsible for any errors or omissions. It is your responsibility to seek advice from a licensed professional. Any reliance you place on such information is strictly at your own risk.


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Any earnings or examples on the website are provided for informational purposes only. We make no guarantees as to any financial outcome through the use of our website or attendance to our events. We are not responsible for your future success, decisions, or income level.


All testimonials, statements, examples, photos, and opinions on the website are provided for informational purposes only. They are not a guarantee that you will achieve the same or similar results. You understand that your results may vary.

Self Represent

& Work With Brands

© 2019–2026

The Freelance Photographer

All Rights Reserved.

Self Represent

& Work With Brands

© 2019–2026

The Freelance Photographer

All Rights Reserved.